Press Releases

A press release, news release, media release, or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something of news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations and television networks.

The use of a press release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional's client and provide publicity for products or events marketed by those clients. A press release provides reporters with the basics they need to develop a news story. Press releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or change in corporation.