Following up is crucial in radio promotion to secure and maintain airplay.
What Follow-Up Entails
Regular, professional communication with programmers after initial pitching.
Why It Works
-
Keeps your music top of mind
-
Builds strong relationships
-
Increases chances of airplay and support
-
Shows professionalism and respect
Kate Smith Promotions’ Approach
Kate Smith Promotions (https://www.katesmithpromotions.com/) emphasizes consistent follow-up in all campaigns to maximize success.
Tips for Artists
-
Be polite and concise
-
Provide updates and new materials
-
Respect programmers’ time
-
Express gratitude for support
Effective follow-up can make the difference in radio promotion success.
Labels: radio promotion, follow-up, jazz radio, public radio, college radio, music marketing
Search Description: Master follow-up in radio promotion with help from Kate Smith Promotions.
