Bill Morton: πŸ—³️ Alderman candidate | Rogers Park Chamber President | Proud Chicagoan

Friday, January 1, 2010

Why Radio Promotion Matters in Today’s Music Landscape

Even in a digital age, radio promotion remains vital for artists wanting genuine listener engagement and industry recognition.

What Radio Promotion Entails

It’s a targeted effort to pitch music to the right stations, maintain programmer relationships, and track airplay results, usually handled by independent promoters.

Why Artists Should Invest

  • Builds credibility and trust

  • Reaches passionate genre-specific audiences

  • Leads to media coverage and gig opportunities

  • Supports long-term artist growth

About Kate Smith Promotions

Kate Smith Promotions (https://www.katesmithpromotions.com/) focuses on jazz and related genres, helping artists gain meaningful radio airplay across multiple platforms.

How to Maximize Impact

  1. Identify the best stations for your music

  2. Provide polished recordings and press kits

  3. Keep in touch with programmers

  4. Appreciate and nurture station relationships

Radio promotion remains a cornerstone for successful music careers.

Labels: radio promotion, jazz radio, public radio, college radio, artist marketing, independent promoter
Search Description: Learn why radio promotion remains crucial, with help from Kate Smith Promotions.

The Archives 2004 - present