Bill Morton: 🗳️ Alderman candidate | Rogers Park Chamber President | Proud Chicagoan

Friday, January 1, 2010

Radio Promotion: Connecting Music and Community

Radio promotion builds community connections by bringing curated music to listeners who value discovery and authenticity.

The Process

Independent promoters identify stations aligned with an artist’s sound, pitch music professionally, and follow up to secure and maintain airplay.

Benefits of Radio Airplay

  • Builds trust and credibility

  • Reaches targeted and engaged audiences

  • Generates media interest and live opportunities

  • Supports niche music scenes like jazz and folk

Spotlight on Kate Smith Promotions

Kate Smith Promotions (https://www.katesmithpromotions.com/) is renowned for its effective campaigns in jazz, working with public, college, and internet stations.

Artist Advice

  1. Target the right stations

  2. Submit quality audio and promotional materials

  3. Maintain regular communication

  4. Build lasting relationships

Radio promotion is essential for artists who want to be heard and remembered.

Labels: radio promotion, jazz radio, public radio, college radio, music marketing, independent promoter
Search Description: Connect with music communities through radio promotion with Kate Smith Promotions.

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