Successful campaigns rely on thorough follow-through from submission to ongoing communication.
What Follow-Through Looks Like
Prompt responses, regular updates, and sustained relationship management.
Why It’s Important
It ensures music stays top-of-mind and builds trust with programmers.
Kate Smith Promotions’ Approach
Kate Smith Promotions (https://www.katesmithpromotions.com/) emphasizes consistent follow-through for campaign success.
Artist Tips
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Respond promptly to queries
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Keep stations updated on new releases
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Be professional and courteous
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Express appreciation regularly
Follow-through separates successful campaigns from the rest.
Labels: radio promotion, follow-through, jazz radio, public radio, college radio, music marketing
Search Description: Master follow-through in radio promotion with Kate Smith Promotions.
