4X Records involvement in Atlantis these past 2 years has been obvious. We have seen increased activity across the board, from artist submissions to registration and the best thing about having them involved is their genuine enthusiasm for the event, they get it and that translates well to our clientele.
- Mark Willis, Partner – Atlantis Music Conference & Festival
The enthusiasm of Bill Morton's think tank, 4x Records spread quickly throughout the United States and eventually world-wide with the partnerships of Sound Riot Records (UK), Cemetery Gates Promotions (Athens, GA) and Asteroid Booking (Savannah, GA).
At the ten-year anniversary of 4x Records, Bill Morton was hired by Kate Smith Promotions to learn radio promotion and assist with operation of the business.
Bill Morton's work with Kate Smith Promotions included Grammy award winning producer Wayne Wallace (#1 charting for Wayne Wallace - The Nature of the Beat) and Robert Irving III (Miles Davis). Bill Morton supported Origin Records and Patios Records artists during his time with Kate Smith Promotions, as well as representing the company at the Annual IAJE Music Conference in New York.
In 2009, shortly after Kate Smith Promotions moved the Evanston office, Bill Morton formed his namesake radio promotion company.
Supporting Kate Smith Promotions over the years provided me with the experience and relationships to get my clients new releases through the gatekeepers and on the air.
- Bill Morton
Although working for Kate Smith Promotions has given me an edge that very few promoters can enjoy, I feel that the masterstroke was to incorporate new media into the strategy to compliment my traditional radio promotion education.
- Bill Morton
As part of the new media agenda, Bill Morton merged 4x Records with his radio promotion company in March 2010, effectively devoting all of 4x Records resources to grow Bill Morton Promotions. The most notable contribution to Bill Morton Promotions is the database of over 19,000 music industry contacts including radio, television, internet and press.
In 2005 I discovered Bill Morton with 4X Records. At that time I was doing music related promotions in the southeast and found Bill to be very helpful to my business. He actively helped me book and promote shows for the bands I represented.
Over the years, Bill always kept in contact--he kept me up to date on his progress with 4X Records and I was able to follow along as his business developed by leaps and bounds.
In 2009 I opened a music club in Savannah, GA. I also began full-time management of the band Sinister Moustache. I looked to Bill for assistance in promoting this band. I knew that Sinister Moustache fit into Bill's criteria for selecting bands for promotional services: original style, extraordinary song crafting and skill. I also knew that Bill's ability to connect with people, to create business relationships and to follow through with his services meant that he would be the best person to hire for Sinister Moustache. Bill has kept in contact with me over all these years and never let me forget him. If this is indicative of the attention he gives to all of the relationships he's developed in the musical world, then I know that he is a skilled promoter who can deliver what he promises.
- Amy Stafford, The Wormhole Music Club & Asteroid Booking