Radio is still a force in music discovery, even in a world dominated by streaming platforms. DJs, hosts, and programmers provide curated selections that resonate with dedicated listeners, making radio an essential channel for artists looking to build meaningful connections.
What Radio Promotion Means
Radio promotion is about more than sending out a track. It’s the process of targeting the right stations, pitching effectively to programmers, following up consistently, and tracking airplay results. Independent promoters often manage these relationships so artists can focus on creating music.
Why It Works
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Builds credibility with industry professionals and listeners
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Reaches loyal niche audiences that streaming might overlook
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Generates opportunities for interviews and live performances
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Strengthens genres like jazz, folk, and blues through community airplay
Kate Smith Promotions: A Trusted Partner
Kate Smith Promotions (https://www.katesmithpromotions.com/) specializes in jazz and related genres, connecting artists with non-commercial, college, public, and online radio stations. Founded by Kate Smith, the company’s campaigns are tailored to each artist, ensuring that their music reaches stations where it will be valued and supported.
Keys to Radio Promotion Success
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Target stations that match your music style
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Provide professional recordings and press materials
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Follow up regularly with programmers
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Show appreciation to stations that play your music
Radio promotion continues to offer artists a pathway to real listener engagement. Working with an experienced company like Kate Smith Promotions can make all the difference.
Labels: radio promotion, jazz radio, public radio, college radio, music marketing, independent promoter
Search Description: Radio promotion tips with Kate Smith Promotions, a leader in jazz and niche music airplay.
