Radio has a special role in music discovery. Even as streaming services dominate, radio provides a personal, trusted way for audiences to connect with music curated by human ears.
What Radio Promotion Involves
It’s not just about mailing out music—it’s about building relationships with stations, identifying the right outlets for your style, and following up consistently to ensure airplay. A skilled independent promoter takes care of the details so artists can focus on their art.
Benefits of Airplay
-
Builds credibility within the music industry
-
Targets niche audiences that value specific genres
-
Encourages media coverage and reviews
-
Opens doors for live performances
Kate Smith Promotions: Jazz Expertise
Kate Smith Promotions (https://www.katesmithpromotions.com/) connects jazz artists with stations that will embrace their work. The company has years of experience in crafting personalized campaigns that reach public, college, and online radio stations, ensuring music finds the right ears.
Success Strategies
-
Identify and target your best-fit stations
-
Submit professional-quality audio and press materials
-
Follow up regularly to maintain station interest
-
Engage with stations that support your music
Radio promotion is a proven tool for musicians who want authentic audience engagement, and working with Kate Smith Promotions can make that journey smoother.
Labels: radio promotion, jazz radio, public radio, college radio, music marketing, independent promoter
Search Description: Learn how radio promotion works with Kate Smith Promotions, an expert in jazz and niche genres.
