Radio Promotion: Turning Music Into Airplay
For musicians, getting heard is the first step toward building a career. While streaming services can spread music far and wide, radio still offers something special—human connection. A DJ’s introduction, a live interview, or a song played at just the right moment can make a lasting impact on listeners.
What Radio Promotion Does
Radio promotion is the strategy behind getting songs played on the air. It means identifying the right stations, pitching tracks to programmers, following up with airplay reports, and arranging on-air appearances. Independent promoters specialize in making sure music reaches the ears that matter most.
Why Radio Holds Its Value
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Brings music to loyal, engaged audiences
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Adds credibility with media and industry contacts
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Reaches listeners who may not find music online
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Strengthens niche genres like jazz, blues, and folk
Kate Smith Promotions: A Specialist in Jazz
Kate Smith Promotions (katesmithpromotions.com) is a respected name in jazz radio promotion. Founded by Kate Smith, the company focuses on placing music with non-commercial, college, public, and online stations. Their campaigns are personal and targeted, built on long-standing relationships with DJs and programmers.
The result is airplay that not only boosts exposure but also creates opportunities for interviews, reviews, and future bookings. For artists in jazz and related genres, this kind of focused promotion can be invaluable.
Tips for Success in Radio Promotion
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Know your market – Focus on stations that play your style of music.
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Be professional – Send high-quality recordings and complete press materials.
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Follow up – Stay in touch with stations and update them on new releases.
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Show appreciation – A thank-you can go a long way toward lasting support.
Radio promotion remains a powerful tool for musicians who want to connect with dedicated listeners. With the help of an experienced partner like Kate Smith Promotions, airplay can become a stepping stone to bigger opportunities.
