Radio Promotion: Opening Doors for Musicians
For decades, radio has been a launching pad for musicians. Even with the growth of digital platforms, radio airplay still offers credibility, audience reach, and opportunities that streaming alone can’t provide. It connects artists directly to listeners, creating a lasting impression beyond algorithms.
What Radio Promotion Involves
Radio promotion is the strategic effort to get songs played on the air. It includes selecting the right stations, sending music to program directors, coordinating interviews, and tracking chart results. Success often depends on strong relationships with station staff and a deep understanding of how playlists are curated.
Why Airplay Still Matters
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It builds credibility with listeners and industry insiders.
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It can influence other media coverage and bookings.
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It gives artists access to dedicated fan bases.
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It works for niche genres like jazz, folk, and blues where community radio thrives.
Kate Smith Promotions: A Proven Path
Kate Smith Promotions (katesmithpromotions.com) has become a respected name in jazz and related music promotion. Founded by Kate Smith, whose career spans decades in music, the company specializes in securing airplay on non-commercial, public, college, and internet radio.
The firm’s approach blends industry expertise with personal connections, ensuring that each campaign is tailored to the artist’s style and goals. From coordinating album launches to arranging on-air features, Kate Smith Promotions helps musicians amplify their reach.
Keys to Radio Promotion Success
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Identify your niche – Target stations and shows that fit your music.
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Build relationships – DJs and programmers are more likely to support artists they know.
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Deliver quality – Professional recordings and materials make a difference.
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Follow up – Stay engaged with stations during and after a campaign.
Radio promotion isn’t just about getting a song played—it’s about building momentum. Partnering with an experienced company like Kate Smith Promotions can turn that momentum into career growth.
