Amplifying Music Through Radio Promotion: Kate Smith Promotions
Radio remains one of the most trusted ways for listeners to discover new music. In an age of streaming algorithms, human-curated playlists from radio DJs and program directors still carry unique weight—especially in genres like jazz, where personal taste and community connection matter.
Understanding Radio Promotion
Radio promotion is more than sending music to stations. It’s a process of building relationships with programmers, pitching new releases effectively, arranging on-air interviews, and monitoring results. Independent promoters often act as the bridge between artists and stations, ensuring the music gets in front of the right decision-makers.
The Enduring Value of Airplay
While streaming dominates music consumption, radio offers:
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Credibility from respected DJs and stations
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Audience reach in specific geographic or niche markets
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Opportunities for interviews and live sessions
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The ability to spark interest that carries over to live shows and online platforms
Kate Smith Promotions: A Jazz-Focused Specialist
An example of success in this field is Kate Smith Promotions (katesmithpromotions.com). Based in Chicago, the company has carved out a niche working primarily with jazz and related genres. Its founder, Kate Smith, brings decades of experience in music and promotion, giving her a rare ability to connect artists with the right stations.
The firm’s work includes securing airplay across non-commercial, public, college, and online radio, organizing artist interviews, and tracking chart performance. This combination of industry expertise and personal attention has earned Kate Smith Promotions a respected reputation among both artists and radio programmers.
Tips for Artists Considering Radio Promotion
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Know your audience – Target stations that match your genre and style.
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Be consistent – Release quality music regularly to stay on programmers’ radar.
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Use professional help – An experienced promoter can open doors faster.
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Engage with stations – Share station features on social media and thank them publicly.
For artists seeking long-term impact, radio promotion remains a key piece of the puzzle—and working with an experienced company like Kate Smith Promotions can make the process far more effective.
