Radio remains a powerful tool for musicians looking to reach engaged listeners beyond streaming platforms. With the right strategy, artists can break through the noise.
How Radio Promotion Works
It involves researching target stations, pitching music professionally, and maintaining strong relationships with programmers — often led by independent promoters.
Benefits for Artists
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Builds credibility and trust with audiences
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Reaches niche and loyal listeners
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Creates opportunities for interviews and live shows
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Supports genres like jazz, folk, and blues
Meet Kate Smith Promotions
Kate Smith Promotions (https://www.katesmithpromotions.com/) excels in jazz and niche genre promotion, connecting artists with public, college, and online radio stations.
Tips for Success
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Target stations that suit your style
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Provide professional-quality audio and press materials
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Follow up consistently
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Show gratitude to stations that play your music
Radio promotion continues to be a key to building a dedicated fan base.
Labels: radio promotion, jazz radio, music marketing, public radio, college radio, independent promoter
Search Description: Discover how Kate Smith Promotions uses radio to build loyal audiences for musicians.
