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Friday, January 1, 2010

Building a Sustainable Music Career Through Radio Promotion

Radio promotion is a foundational element in building a sustainable and credible music career.

How It Works

Through strategic targeting, pitching, relationship-building, and airplay tracking, independent promoters help artists gain valuable exposure.

Why It’s Critical

  • Establishes credibility with listeners and industry pros

  • Reaches dedicated audiences often missed by streaming

  • Opens doors for press, gigs, and collaborations

  • Supports growth in genres like jazz and folk

About Kate Smith Promotions

Kate Smith Promotions (https://www.katesmithpromotions.com/) specializes in personalized jazz promotion campaigns, connecting artists with public, college, and internet radio stations.

Artist Best Practices

  1. Know your target stations

  2. Provide professional, high-quality audio and materials

  3. Maintain clear and respectful communication

  4. Build and nurture long-term station relationships

Working with Kate Smith Promotions makes radio promotion a powerful, sustainable part of a music career.

Labels: radio promotion, jazz radio, sustainable music career, college radio, public radio, independent promoter
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