Radio offers a unique opportunity to amplify an artist’s voice and reach loyal, engaged listeners.
What Radio Promotion Entails
It includes researching suitable stations, pitching to program directors, scheduling interviews, and tracking airplay — tasks often managed by professional promoters.
Benefits to Artists
-
Builds credibility and industry respect
-
Connects to passionate niche audiences
-
Leads to media coverage and live performance opportunities
-
Supports sustainable career growth
Spotlight: Kate Smith Promotions
Kate Smith Promotions (https://www.katesmithpromotions.com/) specializes in jazz radio promotion, creating campaigns that place music on public, college, and internet radio stations.
Tips for Artists
-
Target stations that match your genre
-
Provide polished recordings and press kits
-
Follow up with stations consistently
-
Build genuine relationships with programmers
Radio promotion is a key tool for artists looking to amplify their reach — and Kate Smith Promotions provides expert guidance.
Labels: radio promotion, jazz radio, artist marketing, college radio, public radio, independent promoter
Search Description: Amplify your music’s voice with radio promotion from Kate Smith Promotions.