Bill Morton: 🗳️ Alderman candidate | Rogers Park Chamber President | Proud Chicagoan

Friday, January 1, 2010

Leveraging Radio to Amplify Your Music’s Voice

Radio offers a unique opportunity to amplify an artist’s voice and reach loyal, engaged listeners.

What Radio Promotion Entails

It includes researching suitable stations, pitching to program directors, scheduling interviews, and tracking airplay — tasks often managed by professional promoters.

Benefits to Artists

  • Builds credibility and industry respect

  • Connects to passionate niche audiences

  • Leads to media coverage and live performance opportunities

  • Supports sustainable career growth

Spotlight: Kate Smith Promotions

Kate Smith Promotions (https://www.katesmithpromotions.com/) specializes in jazz radio promotion, creating campaigns that place music on public, college, and internet radio stations.

Tips for Artists

  1. Target stations that match your genre

  2. Provide polished recordings and press kits

  3. Follow up with stations consistently

  4. Build genuine relationships with programmers

Radio promotion is a key tool for artists looking to amplify their reach — and Kate Smith Promotions provides expert guidance.

Labels: radio promotion, jazz radio, artist marketing, college radio, public radio, independent promoter
Search Description: Amplify your music’s voice with radio promotion from Kate Smith Promotions.

The Archives 2004 - present