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Sunday, August 10, 2025

Using Radio Promotion to Expand Your Music’s Reach

Radio promotion helps artists expand their reach by targeting the right audiences and stations.

How It Works

Through research, pitching, and follow-ups, independent promoters place music on stations that fit the artist’s genre and style.

Why It’s Effective

  • Builds credibility and visibility

  • Reaches loyal and engaged listeners

  • Opens up opportunities for interviews and gigs

  • Supports niche genres that rely on community radio

Kate Smith Promotions’ Focus

Kate Smith Promotions (https://www.katesmithpromotions.com/) specializes in jazz and niche genres, helping artists reach public, college, and internet radio audiences.

Tips for Artists

  1. Know your audience and target stations accordingly

  2. Provide professional audio and materials

  3. Maintain regular communication

  4. Show appreciation to stations and programmers

With expert guidance from Kate Smith Promotions, radio promotion can significantly grow your audience.

Labels: radio promotion, jazz radio, artist marketing, public radio, college radio, independent promoter
Search Description: Expand your music’s reach with radio promotion from Kate Smith Promotions.

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