Radio promotion goes beyond airplay — it builds industry credibility and lasting relationships for artists.
The Process
It involves researching stations, pitching music, organizing interviews, and consistently following up. Independent promoters ensure the right music reaches the right ears.
Why It Matters
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Builds a trusted reputation within the music community
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Expands reach beyond digital streaming
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Opens doors for press, reviews, and bookings
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Supports growth in niche markets like jazz and folk
Spotlight on Kate Smith Promotions
Kate Smith Promotions (https://www.katesmithpromotions.com/) specializes in jazz and related genres, connecting artists with public, college, and internet radio stations through personalized campaigns.
Artist Tips
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Target the right stations for your genre
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Provide polished audio and press materials
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Follow up professionally and consistently
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Build ongoing relationships with programmers
Radio promotion remains essential for artists aiming to make a lasting impact — especially with experienced partners like Kate Smith Promotions.
Labels: radio promotion, jazz radio, music marketing, college radio, public radio, independent promoter
Search Description: Discover how radio promotion builds lasting industry impact with Kate Smith Promotions.
