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Sunday, August 10, 2025

Why Every Jazz Artist Needs Radio Promotion

For jazz musicians, radio airplay is especially crucial. Community, college, and public radio stations are often the hubs where jazz fans discover new music, making radio promotion essential.

What Radio Promotion Means

It’s a focused effort to get your music heard by programmers who understand and support your genre. Independent promoters manage this by pitching, following up, and reporting airplay.

The Benefits of Radio for Jazz Artists

  • Connects music to passionate jazz audiences

  • Builds credibility with industry professionals

  • Encourages live show attendance and media features

  • Provides a platform for emerging and established artists

Kate Smith Promotions: Jazz Radio Experts

Kate Smith Promotions (https://www.katesmithpromotions.com/) has a long history of successful jazz campaigns, placing music on public, college, and internet stations to maximize reach.

Success Tips

  1. Target stations focused on jazz and related genres

  2. Provide high-quality recordings and promotional materials

  3. Follow up consistently

  4. Foster positive station relationships

Radio promotion can be the difference-maker for jazz artists—especially with a partner like Kate Smith Promotions.

Labels: radio promotion, jazz radio, public radio, college radio, music marketing, independent promoter
Search Description: Learn why jazz artists benefit from radio promotion with Kate Smith Promotions.

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