Radio promotion isn’t just about airplay — it’s a critical part of building a music career. Through thoughtful campaigns, artists reach the right ears and grow their audiences in meaningful ways.
What’s Involved?
It’s a multi-step process including research, pitching, relationship-building, and tracking. Independent promoters provide the industry insight and contacts to make it happen.
Why It Matters
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Builds credibility with programmers and listeners
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Opens doors to press and booking opportunities
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Reaches fans who prefer curated music discovery
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Strengthens connections within niche genres like jazz
Kate Smith Promotions’ Approach
Kate Smith Promotions (https://www.katesmithpromotions.com/) specializes in personalized campaigns for jazz and related styles, placing music on public, college, and non-commercial stations across various platforms.
Best Practices
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Know your target radio markets
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Submit professional-quality audio and info
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Follow up regularly and professionally
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Cultivate lasting relationships with stations
Radio remains a vital promotional tool — with Kate Smith Promotions guiding artists to the right audiences.
Labels: radio promotion, jazz radio, public radio, college radio, artist marketing, independent promoter
Search Description: Explore the importance of radio promotion in artist development with Kate Smith Promotions.
