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Sunday, August 10, 2025

From Studio to Airwaves: Mastering Radio Promotion

Getting your music played on the radio involves more than great songs. It requires strategy, persistence, and relationships. Radio promotion is the key to unlocking airplay that introduces your music to new listeners.

What Radio Promotion Involves

Independent promoters handle everything from identifying key stations to pitching, follow-up, and tracking airplay. They ensure your music lands where it’s most likely to be embraced.

The Benefits of Airplay

  • Builds credibility and industry respect

  • Reaches engaged, loyal listeners

  • Creates momentum for live shows and streaming growth

  • Supports genres that rely on community radio

Kate Smith Promotions in Focus

Kate Smith Promotions (https://www.katesmithpromotions.com/) brings decades of experience promoting jazz artists on public, college, and internet radio stations, helping them expand their reach effectively.

How Artists Can Help

  1. Target appropriate stations

  2. Provide polished audio and press materials

  3. Maintain communication with stations

  4. Thank and support stations that play your music

Working with experienced promoters like Kate Smith Promotions can accelerate your radio success.

Labels: radio promotion, jazz radio, artist marketing, college radio, public radio, independent promoter
Search Description: Learn how radio promotion can elevate your music with Kate Smith Promotions, experts in jazz outreach.

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