Even in the streaming age, radio remains a trusted source for discovering new music. DJs and programmers offer something algorithms can’t—personal connection and curated taste.
What Radio Promotion Entails
Radio promotion is the focused effort to get music played on radio stations. It means finding the right shows, pitching directly to music directors, and tracking results. Independent promoters specialize in these connections and understand what each station looks for.
Why It’s Worth It
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Adds credibility to an artist’s profile
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Reaches audiences in targeted regions
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Creates opportunities for on-air interviews
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Supports long-term artist branding
Kate Smith Promotions: Experience Matters
Kate Smith Promotions (https://www.katesmithpromotions.com/) helps artists—especially in jazz—connect with stations that will value their music. With deep industry knowledge, the company builds campaigns that lead to meaningful airplay and artist exposure.
How to Maximize Radio Promotion
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Research your target stations thoroughly
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Send professional recordings and press kits
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Follow up with updates and thank-yous
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Maintain station relationships over time
For musicians who want to be heard by engaged listeners, working with Kate Smith Promotions can be a smart move.
Labels: radio promotion, jazz radio, independent promoter, public radio, college radio, music marketing
Search Description: How artists use radio promotion, with Kate Smith Promotions delivering results in jazz.
